From the group that brought you Wheaton Wanderers FC
No Small
Plans
A consulting lab for founders, clubs and brands.
Work with No Small PlansFrom idea to something people show up for
No Small Plans was founded by John Kadiman. It works with people building something new and helps them get it off the ground: the plan, the partners, the community and the story.
Its first build is its own: Wheaton Wanderers FC, taken from an idea to a UPSL Division 1 club in a single season.
Launch
Taking an idea from zero to open: structure, capital, the first partners and the first people through the door.
Community
Building the thing people show up for, week after week. Events, matchdays and the moments around them.
Partnerships
Finding the local businesses and brands that fit, and building deals that work for both sides.
Story
Content that sells the mission: matchday films, podcasts and commercials, made in-house.
Case study
Wheaton Wanderers FC
A semi-pro club built from nothing: capital raised, a squad assembled through open tryouts, a home pitch secured, and every home game made free for fans, funded by local partners.
See the club
- 183
- Posts published
- 5.02%
- Engagement rate
- 547
- Shares
- 1,843
- Reactions
The club’s Instagram, Facebook and TikTok, last 30 days. Source: Buffer analytics, October 2026.
Partnership
El Famous Burrito × Wheaton Wanderers FC
A local partner backing the club, and a commercial shot on location with the players. The club gives the brand a story; the brand backs the club.
No Small Plans
Building something?
Tell us what it is and where you’re stuck.